






18 Makoo Close, White Rock — Under Contract What this result means for the South Side market

18 Makoo Close is now under contract.
It was listed on 27 May 2026. In 8 days, a buyer made their move.
That is not luck. That is what happens when a property is prepared properly, priced honestly, marketed aggressively, and put in front of the right people at the right time.
Here is what the campaign produced in that time.
33,593 campaign exposures across realestate.com.au and beyond. 927 listing views. 8,099 people notified directly. 323 eBrochures sent with an 11% click-through rate. 56 saves. 9 buyers who added it to their inspection plan. 8 enquiries. And a buyer who moved with conviction.
That is what a properly run campaign looks like in this market.
THERE ARE STILL BUYERS LOOKING
Under contract is not sold. And even when it settles, the buyers who missed this one do not disappear.
Right now there are active, qualified buyers in White Rock who came through this home and did not get there in time. First-home buyers. Investors. Tradies. Renovators. People who understand what an 811m² block with views in this suburb actually represents.
If you own a home in White Rock, Mount Sheridan, Bentley Park, or Edmonton, those buyers are looking for their next option. Right now.
WHAT THIS RESULT TELLS YOU ABOUT THE MARKET
White Rock does not sit around. The median days on market for 3-bedroom homes in the suburb is 34 days. This one moved faster than that.
Median house prices are up 20–21% in the past 12 months, sitting at $657,000–$659,500. Stock on market is at 0.23% — critically low. Total inventory sits at 2.75 months. A balanced market is six. There are simply not enough homes to meet buyer demand.
When the right property hits the market with the right campaign behind it, buyers act. The ones who wait learn that lesson the hard way.
WHAT THE CAMPAIGN LOOKED LIKE
When I list a property, it does not just go on a portal and wait. This is what 18 Makoo Close looked like over 8 days.
The listing went live as a Premiere placement on realestate.com.au on 27 May 2026. In the first two days alone, the listing generated over 400 views as buyers responded to the launch. The campaign reached 8,099 people through targeted notifications. 323 eBrochures went out to matched buyers and generated 36 direct clicks. Photos were viewed 35,396 times. The floorplan was opened 921 times. Video was viewed 36 times.
Every piece of that campaign was built before the property went live — the buyer's guide, the social posts, the video, the community group reach, the email and SMS sequences to the hot buyer database. Nothing was left to chance.
That is the difference between listing a property and launching one.

IF YOU ARE THINKING ABOUT SELLING
The buyers who came through 18 Makoo Close and missed out are not going home and giving up. They are still searching. They are still ready. They still have their finance in place.
The question is whether the next property they see is yours.
The market right now is as strong as it has been in years. Prices are up. Stock is low. Buyer demand is real. And the window for sellers to maximise their result in these conditions will not stay open forever.
If you are thinking about selling in White Rock or anywhere on the South Side, I would like to have a conversation. Not a pitch. A conversation about your property, what it is worth in this market right now, and what a campaign like this one could do for you.
Call me on 0411 530 910 or find me at jeffreyrufino.com.au.
The buyers are there. The question is whether they find your home next.
Jeff Rufino #1 Agent in White Rock 2025 | Inspire Real Estate Cairns I live here. I sell here. I get results. 0411 530 910 | jeffreyrufino.com.au Shop 1, 101–110 Brinsmead Road, Brinsmead QLD 4870 | 4242 5939
Campaign data sourced from realestate.com.au Property Performance Report, 27 May – 4 June 2026.