13 Sunrise Street, White Rock – Sold $680,000 | February 2026 Market Analysis
If you've searched 13 Sunrise Street, White Rock, you're likely asking one question:
Is $680,000 a strong result — and what does it say about where the White Rock market sits right now?
The answer matters whether you're buying, selling, or simply tracking what's happening in South Side Cairns in 2026.
Property Details – 13 Sunrise Street, White Rock QLD
- Address: 13 Sunrise Street, White Rock QLD 4868
- Sale Price: $680,000
- Sale Date: 20 February 2026
- Land Size: 700m²
- Property Type: House – 4 bed, 2 bath, 3 car
- Year Built: 2003
This is a classic Queensland family home on a solid, usable block. Not ultra-premium. Not a renovation project. A complete, functional home that delivered exactly what the core White Rock buyer is searching for.
How $680,000 Compares to the White Rock Market
| Benchmark | Price |
|---|---|
| Median house price | ~$620,000 |
| Upper quartile | ~$668,000 |
| 13 Sunrise Street | $680,000 |
This result sits above both the median and the upper quartile — placing it firmly in the upper mid-tier of the White Rock market. It's not an outlier. It's a reference point for where the core family market now sits in 2026.
What Buyers Were Actually Paying For
At $680,000, buyers weren't paying for luxury. They were paying for completeness. This home removed every common objection from the buying decision: four bedrooms for a growing family, two bathrooms for daily functionality, a 700m² block with genuine usable space, an updated kitchen and interiors, and a large outdoor entertaining area ready to use from day one.
That combination — solid land, family configuration, updated condition — is the most sought-after profile in White Rock right now. It attracts the widest possible buyer pool and, when priced correctly, generates real competition.
Where This Sale Sits in the Full White Rock Picture
With five meaningful sales now recorded across the suburb in early 2026, the price structure of White Rock is coming into sharp focus.
| Address | Sale Price | Land | Config | Market Position |
|---|---|---|---|---|
| 35 Hepburn Street | $430,000 | 800m² | 3 bed, 1 bath | Lower — dated, renovation required |
| 3A Whitton Street | $590,500 | 299m² | 2 bed, 1 bath | Entry-modern — 2021 build, low maintenance |
| 13 Sunrise Street | $680,000 | 700m² | 4 bed, 2 bath | Core family market — upper mid-tier |
| 14 Mercurio Street | $700,000 | 619m² | 3 bed, 1 bath | Premium — renovated, lifestyle |
| 12 Hopkins Street | $742,500 | 600m² | 4 bed, 2 bath | Premium — modern, pool, family-ready |
13 Sunrise Street sits exactly where the market is most active — the $650,000–$700,000 bracket where family buyers are competing hardest and the volume of transactions is highest. This isn't the glamour end of the market. It's the engine room.
The Five-Tier Market Now Defined in White Rock
| Tier | Price Range | Typical Profile |
|---|---|---|
| Lower | $400K–$550K | Dated homes, original condition, renovation required |
| Entry-modern | $550K–$640K | Newer builds, compact blocks, low maintenance |
| Core family | $640K–$700K | Established family homes, good land, functional updates |
| Premium | $700K–$750K | Renovated, lifestyle appeal, pool |
| Top of market | $750K+ | Modern, large family configuration, lifestyle-ready |
13 Sunrise Street defines the core family tier — and it's the most liquid segment in the suburb. Homes in this bracket sell because they solve the problem most White Rock buyers actually have: finding a complete, move-in ready family home without paying the premium tier price.
The Long-Term Story Behind This Sale
Context matters. This property's 2026 result reflects a suburb that has fundamentally repriced over the past two decades. Comparable homes in White Rock were trading at roughly $290,000 in 2009 and around $319,000 in 2019. A result of $680,000 in February 2026 represents more than a doubling of value over that period — and it occurred in a suburb that is still well below the price points of comparable lifestyle suburbs in regional Queensland.
That gap between current value and comparable markets is what long-term holders understand. White Rock is not at the end of its growth story. The 2026 sales evidence suggests it is still mid-chapter.
What This Means for White Rock Sellers
If your home sits in the same profile as 13 Sunrise Street — established family configuration, reasonable land, some updates — you are operating in the most competitive and most active segment of the White Rock market right now.
That's an advantage, but it requires precision. Overpricing by $30,000–$50,000 pushes your home into the premium bracket where buyers expect a pool, a renovation, or a point of difference that justifies the stretch. Underpresenting — tired paint, dated landscaping, cluttered styling — erodes perceived value quickly and pulls you back toward mid-market pricing.
The sellers achieving the best results in this bracket are those who present with clarity and price with honesty. The buyer pool is there. The demand is real. The outcome depends on execution.
What This Means for White Rock Buyers
The $650,000–$700,000 bracket is where competition is most intense in White Rock right now. Buyers in this range are typically upgrading from entry-level homes, competing with young families prioritising space and school catchments, and stretching their budget to avoid the renovation risk of the lower tier.
If you're a buyer operating in this segment, the key insight from 13 Sunrise Street is this: completeness commands a premium over size. A well-presented 700m² home with four bedrooms and updates will outperform a larger block in dated condition every time. Budget accordingly, move decisively, and don't underestimate what other buyers in your bracket are willing to pay for a home that ticks every box.
Thinking About Selling or Buying in White Rock?
I'm Jeff Rufino — White Rock and South Side Cairns specialist at Inspire Real Estate Cairns. I live here. I track every result in this market personally. I know which tier your property sits in, what it's capable of achieving, and how to position it to attract the right buyers at the right price.
If you want a straight conversation about your property's position in the current market — no fluff, no generic appraisal — reach out directly.
📞 Call or text: 0411 530 910
Sale data current as at February–April 2026. Median and quartile figures are indicative based on recent comparable sales and may vary.
This is an independent market analysis based on publicly available sales data. The author was not involved in the transaction.